The problem with AI headshots, they often look too polished, too generic, too fake. On the other hand, poor quality DIY photos send the wrong signal, unprofessional and forgettable.

AI can create quick, polished portraits , but when it comes to personal branding, they fall short.

If you’re a therapist, fitness coach, lawyer, doctor, or business owner, people aren’t just buying what you do. They’re buying who you are. Your energy, your personality, your way of connecting. That can’t be faked by an algorithm.

The problem with AI headshots, they often look too polished, too generic, too fake. On the other hand, poor-quality DIY photos send the wrong signal, unprofessional and forgettable.

That’s where professional headshots matter.

A skilled photographer captures the real you:

• Authentic expression
• Natural confidence
• Genuine connection

When I searched for a physio recently, I skipped past dozens of blurry, poorly lit profiles. The ones with strong, professional images instantly stood out and won my trust.

In a world flooded with AI-generated images, authentic photography is your biggest competitive edge.

At 53 North Photography in Wakefield & Leeds, I help professionals showcase their true personality with premium headshots that build trust and authority online.